Introduction to Airport Real Estate
Vienna, 4-5 December 2023

Airport City Academy is an executive training academy that equips decision makers with the tools they need to plan and develop successful airport real estate projects. Designed for senior airport managers and future airport leaders—and for planners and developers working in airport areas—ACA’s intensive two-day course is tailored to the career needs of busy professionals who are eager to deepen their knowledge and expand their skill set in a short time.

ACA is led by Dr. Max Hirsh (PhD, Harvard) and Pieter van der Horst (MSc MRE MRICS), two leading airport city experts with complementary backgrounds in aviation, real estate, and urban development. Guest lectures by legal, financial, and design professionals highlight the “big picture” issues that fundamentally determine the success or failure of any airport-led development project.

Who should apply?

Designed for first-time applicants, the introductory course provides a thorough grounding in the fundamentals of airport real estate and airport-led urban development. Training modules, group discussions, and real-world case studies empower our members to apply classroom learning to their own unique challenges and opportunities.

The curriculum is designed for participants at all stages of the development process, and all stages of their career. Whether you’re just starting out, or are a seasoned professional looking for new insights, the introductory course offers a leading-edge perspective on proven success strategies and emerging opportunities.

Participants will learn how to:

  • create a compelling project vision that leverages the airport’s USPs
  • develop site-specific strategies to diversify the airport’s revenue sources
  • drive the project forward from concept to implementation
  • determine which delivery model is the best fit for your organization
  • build support among key stakeholders
  • create a solid business case that attracts investors and end users
  • integrate sustainability into the development process

Meet the Experts

Airport City Academy is led by subject matter experts with extensive experience in aviation, real estate, and urban development.

Max Hirsh (PhD, Harvard) is managing director of the Airport City Academy and a leading global expert on airports and urban development. Dr. Hirsh pioneered the airport urbanism (AU) method: a customer-focused approach to developing airport real estate and planning the airport area. Drawing on 15 years of industry experience, Dr. Hirsh advises airports, governments, and developers around the world on projects ranging from single-plot developments to large-scale regional masterplans.

Pieter van der Horst (MSc MRE MRICS) is Managing Director of the Airport City Academy and a leading expert on airport real estate development and non-aeronautical revenues. Pieter has served as project director at Schiphol Real Estate and Schiphol Area Development Company, where he manages a portfolio of commercial, industrial, and mixed-use properties on behalf of the world’s most successful airport city developer. Pieter has also served as a commercial planner and Chief Commercial Officer at airports in Africa, India, and the Middle East.

Location & Accommodation

The two-day course will take place at Vienna International Airport on 4-5 December 2023 – venue to be confirmed.

Information on booking accommodation during your stay will be available soon.

Deadline: apply by 6 November 2023
Course fee: €1,950 (inc. VAT)

The course fee includes all course materials and refreshments (coffee, lunch, drinks reception), as well as the Workshop Dinner on 4 December.

Organizations with 3 or more applicants are eligible for a 15% group discount.

For more information, or to request a group discount, please email